Try Draftt

The Challenge

Try Draftt, led by Pallavi Dhody, helps B2B SaaS brands create content that starts conversations, builds trust, and drives decisions. With impressive clients and exceptional content expertise, they needed a website that:

• Reflected founder's personality - bold, confident, distinctive voice
• Showcased content process - the ink blots, highlights, and iterations of great writing
• Stood out visually - breaking typical agency website conventions
• Demonstrated craft - showing they practice what they preach about compelling content

The brief was clear: bold, confident, different. No corporate templates. No generic agency sites.

Our Solution

Bold Visual Identity

Pink as primary color. Statement typography. Unapologetically distinctive design breaking B2B content agency norms. Website personality matching Pallavi's voice and approach.

Content Process Storytelling

Custom SVG highlights visualizing the writing process. Ink blot motifs representing iteration and refinement. Visual metaphors making content creation tangible.

Scroll-Based Animation System

Engaging animations revealing content progressively. Smooth, purposeful motion enhancing storytelling without overwhelming message. Performance-optimized for all devices.

Webflow Development Excellence

Clean build maintaining animation fluidity across desktop, tablet, mobile. Seamless experience regardless of device or screen size.

Results

Distinctive Brand Presence

‍Website immediately communicates Try Draftt's bold, confident approach. Stands out in sea of identical agency sites.

Founder Personality Reflected

‍Design captures Pallavi's distinctive voice and approach. Visitors understand agency character before reading content.

Seamless Animation Experience

‍Scroll-based interactions working flawlessly across all devices. Rich, engaging experience without performance compromise.

Content Craft Demonstrated

‍Visual design proving Try Draftt practices what they preach—creating compelling, distinctive experiences that start conversations.

Design & Technical Highlights

Visual System:

• Pink primary color (bold, memorable)
• Statement typography (confidence, clarity)
• Custom SVG highlights (writing process visualization)
• Ink blot motifs (iteration, craft, refinement)

Animation System:

• Scroll-triggered progressive reveals
• Custom GSAP animations
• Performance-optimized across devices
• 60fps maintained on mobile

Technical Execution:

• High-performance Webflow build
• Responsive design system
• Custom SVG implementation
• Animation performance optimization

The Bold Brief

"Resembles the bold and confident personality of Pallavi."

Mission accomplished. Website breaks conventions, commands attention, and demonstrates content expertise through experience itself.