What actually goes into a Webflow redesign?

A full B2B Webflow redesign includes: a strategy and sitemap phase (usually a week), Figma design (anywhere from two pages to thirty), Webflow development, CMS setup, mobile QA across devices, technical SEO (title tags, schema, sitemap, redirects), and a launch day handoff. If you're migrating from WordPress or HubSpot, content migration is its own piece of work. If you need a new brand identity — logo, colour system, typography — that's separate again.

What Webflow projects actually cost?

Starter build — from $3,000. Brand and web — from $5,000. Growth build — $6,000–$9,000. Enterprise build — $10,000+. These are real numbers from 135+ Webflow builds.

What makes a Webflow project cost more?

The single biggest variable is animation complexity. A site with custom Three.js or WebGL work adds 20–30% to the development cost. CMS complexity is the second biggest driver. A site with a blog, case studies, team pages, integrations, and changelog is significantly more work to architect than five static pages. Content migration adds time you don't always see coming. Brand identity from scratch adds $1,500–$2,000 to any project if it's not included in the base scope.

What you can cut without breaking things?

Animation, honestly. Most B2B conversion doesn't require scroll-triggered GSAP timelines. A fast, clean Webflow site with good copy will convert better than a slow, impressive one. Page count matters more than most clients realise. Every extra page is more design time, more development, more QA. Start with the five pages your buyer actually visits — homepage, about, services or product, case studies, contact — and add pages in the retainer once you know what's working.

Webflow retainer pricing?

The Starter retainer ($999/month) is up to eight hours — good for maintenance, content updates, and small additions. The Growth retainer ($1,999/month) is up to twenty hours, covering new pages, integrations, and design work.

Insights, Strategies & Website Growth Tips

Q: Webflow agency vs. hiring in-house?

A decent in-house Webflow team is a brand designer, a web designer, and a Webflow developer. That's three salaries — $70,000–$90,000 each in most markets, or approximately $240,000 per year before benefits, equipment, and management overhead. An agency like Flowdojo starts in 24 hours, delivers in four to five weeks, and costs $3,000–$9,000 for a full project. In-house makes sense once you're publishing multiple new pages per week and have ongoing design and development needs that justify full-time headcount. That's usually around 150–200 employees and $10M+ ARR.

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