Blutic

The Challenge

Neokred, a leading profiling, payments, and privacy company, was launching Blutic—an AI-driven cookie consent platform for Indian enterprises navigating the new DPDP Act. After 6 months of successful partnership with Flowdojo, they needed:

• Complete product launch website from zero to market-ready
• Design establishing category leadership in emerging Indian privacy tech market
• Clear positioning differentiating AI-powered approach from basic compliance tools
• Technical excellence reflecting the sophistication of their consent governance platform
• Fast execution to capitalize on DPDP Act implementation timeline

New product, new brand, tight deadline—needed trusted partner who understood their vision.

Our Solution

Complete Design & Development Partnership

End-to-end execution: brand-aligned design, custom graphics, Webflow development, and SEO—all delivered cohesively as strategic launch partner.

Category Leadership Positioning

Positioned Blutic not as "another compliance tool" but as competitive advantage. Messaging focused on turning DPDP requirements into trust-building opportunity.

AI-First Visual Identity

Created custom graphics and design elements showcasing AI-driven cookie classification, automated scanning, and intelligent governance. Made complex technology approachable.

Product-Led Website Architecture

Structured site to educate on DPDP Act implications while demonstrating Blutic's solution. Progressive education guiding visitors from awareness to demo booking.

Technical SEO for New Market

Optimized for emerging search behavior around DPDP compliance, cookie consent India, and privacy governance keywords. First-mover SEO advantage.

Launch-Ready Execution

Fast turnaround delivering production-ready site supporting product launch timeline. Zero delays, complete delivery.

Results

‍Successful Product Launch
Website live supporting Blutic's market entry. Professional presence establishing immediate credibility in privacy tech space.

Clear Value Communication
Complex AI-powered consent governance explained simply. Visitors understand both DPDP requirements and Blutic's differentiated approach.

Demo Pipeline Enabled
Strategic CTAs and clear product explanation driving qualified demo bookings from Indian enterprises.

SEO Foundation for New Category
Optimized for DPDP Act and cookie consent searches as market awareness grows. Positioned to capture early adopter search traffic.

Partnership Continuity
Ongoing support relationship ensuring site evolves with product and market education needs.

Key Deliverables

Complete Website Design

• Homepage establishing category and value proposition
• Product features showcase (AI classification, automated scanning, custom banners)
• DPDP Act education section
• Pricing page
• Multi-domain management explanation
• Demo booking flow

Custom Visual Assets

• AI/ML illustration system
• Cookie governance diagrams
• Compliance workflow graphics
• Feature demonstration visuals
• DPDP Act infographics

Webflow Development

• High-performance build
• Demo booking integration
• Responsive across devices
• Clean, maintainable code

Technical SEO

• DPDP Act keyword targeting
• Privacy tech schema markup
• Technical optimization
• Content structure for education + conversion

Ongoing Support

• Regular updates and optimizations
• Content additions as product evolves
• Performance monitoring
• Market positioning refinement

The Partnership Advantage

6-Month Foundation:
After successfully partnering on prior projects, Neokred trusted Flowdojo with their new product launch. Deep understanding of their business enabled faster execution and better strategic decisions.

Trusted Launch Partner:
Not just vendors—strategic partners invested in Blutic's success. Collaborative approach ensuring every decision supported product-market fit.

Ongoing Relationship:
Continued support as Blutic evolves, DPDP regulations clarify, and market matures. Partnership built for long-term growth.

Technical Highlights

• Webflow CMS for product updates and content
• Privacy tech schema markup (SoftwareApplication)
• Demo booking form integration
• Performance optimized for enterprise visitors
• Mobile-responsive design
• DPDP Act educational content architecture